How FieldEye Works: Turning Shelf Photos Into Instant Retail Intelligence

In retail, what happens on the shelf decides what happens in sales. Yet understanding what’s really going on inside thousands of stores has always been slow, manual, and fragmented. FieldEye changes this by transforming simple shelf photos into powerful insights within seconds. Here’s a look at how it works behind the scenes.

Step 1. Capture Images Through Any Channel

Field teams don’t need new tools or complicated apps. FieldEye integrates seamlessly with the platforms your teams already use-WhatsApp, Salesforce, Bizom, or any frontline CRM.A salesperson simply selects their location, clicks a photo of the shelf, and sends it. That’s all.

Step 2. AI Processes Every Image Within Seconds

Once the image is received, FieldEye’s proprietary engine gets to work.The AI detects:

• Product facings

• Brand presence

• Out-of-stocks

• Pricing

• Planogram compliance

• Competitor share

• Display quality

Even in general trade stores, cluttered shelves, or low-light conditions, FieldEye maintains a high recognition accuracy of 90–95%.

Step 3. Data Is Translated Into Actionable Insights

After processing, FieldEye converts the raw visual data into clear metrics your business needs, such as:

• Brand share vs. competition

• Shelf visibility and position

• Price variances

• Stock gaps

• Execution compliance

No spreadsheets. No waiting for end-of-week manual reports. Insights appear almost instantly.

Step 4. View Insights on the Dashboard or Your Own System

Brands can use FieldEye’s intuitive dashboard to monitor performance across cities, outlets, and teams.But if you already have internal dashboards, no problem-FieldEye can push structured data via secure API or webhook so your BI team can blend it with sales, distributor, or inventory data.

Step 5. Drive Faster Action and Better Execution

With real-time visibility, your teams can:

• Fix compliance gaps on the spot

• Correct pricing issues immediately

• Close stock-outs before they hurt sales

• Improve retailer discussions with data

• Track interventions and measure lift

This turns field execution from reactive to proactive-and the results include 35-45% visibility improvement, 20% better compliance, and 8-12% sales lift in priority categories.