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How AI Enables Marketing Firms to Improve Client Impact More Quickly
Speed and agility now define client success. AI helps marketing agencies move faster by turning retail data into real-time insights. With instant analysis and quicker turnaround, agencies can deliver timely recommendations, respond to client needs faster, and create greater impact across every engagement.
Prakash Dhoot
Dec 15, 20252 min read


From Manual Audits to AI Insights: The Future of Retail Market Research
For decades, retail market research has depended on manual audits. Field surveyors visit stores, count facings, note prices, check promotions, and submit reports that take days-or weeks-to compile. While this approach once worked, today’s retail environment moves far too fast for such slow, labour-intensive methods. Shelves change daily. Promotions rotate constantly. Competitors react instantly. By the time a traditional audit report reaches a client, the reality on the shelf
Prakash Dhoot
Dec 14, 20252 min read


The Cost of Stockouts: How Invisible Gaps Quietly Drain Retail Revenue
Stockouts don’t announce themselves. There’s no warning when a shelf goes empty and no alert when a customer walks away without buying. But these quiet moments add up-day after day-slowly eating into retail revenue. When shoppers don’t find what they’re looking for, they adapt instantly. They choose a competing brand, postpone the purchase, or leave the store altogether. For brands, that single missed sale often turns into something bigger: lost loyalty. Over time, repeated s
Prakash Dhoot
Dec 13, 20252 min read


Shelf Share vs. Market Share: The Insight Brands Are Missing
Most brands obsess over market share-and for good reason. It tells us whether we’re winning or losing in the category. But there’s a quieter metric sitting behind every sale, one that has far more influence over what actually happens in-store: shelf share. Shelf share is simply the amount of space your brand occupies on the shelf. But in reality, it’s much more than that. It’s visibility. It’s presence. It’s your chance to be chosen in the split second a shopper glances at th
Prakash Dhoot
Dec 12, 20252 min read


Why On-Shelf Availability Is the Biggest Driver of Retail Revenue Today
Retail revenue is now mostly driven by on-shelf availability. Brands immediately lose sales when their products are hidden. FieldEye's real-time shelf insights enable quicker corrections, improved execution, and uniform product availability throughout locations, all of which contribute to the elimination of stock-outs.
Prakash Dhoot
Dec 11, 20252 min read


How Retail Intelligence is Transforming In-Store Execution for Modern Brands
Retail Intelligence: The New Competitive Edge for Modern Brands Walk into any retail store today, and you’ll notice something changing every minute-products being rearranged, shelves getting restocked, shoppers browsing with quick decisions, and competitors fighting for the same few inches of space. In this constantly shifting environment, brands can’t afford to depend on guesswork anymore. They need clarity, speed, and real-time understanding. That’s exactly where Retail Int
Prakash Dhoot
Dec 10, 20252 min read


How FieldEye Works: Turning Shelf Photos Into Instant Retail Intelligence
In retail, what happens on the shelf decides what happens in sales. Yet understanding what’s really going on inside thousands of stores has always been slow, manual, and fragmented. FieldEye changes this by transforming simple shelf photos into powerful insights within seconds. Here’s a look at how it works behind the scenes. Step 1. Capture Images Through Any Channel Field teams don’t need new tools or complicated apps. FieldEye integrates seamlessly with the platforms your
Prakash Dhoot
Dec 6, 20252 min read


Reimagining Retail Visibility: How Real-Time Field Insights Are Changing the Game
FieldEye brings clarity to the chaotic world of retail execution. By turning simple shelf photos into real-time insights, it helps brands track visibility, fix compliance gaps, monitor pricing, and boost sales performance instantly. Faster audits, smarter decisions, and consistent execution—FieldEye gives brands the power to win at the shelf, every single day.
Prakash Dhoot
Dec 6, 20253 min read
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